Live Webinar The Relativity of Luxury And a Look at The Main Luxury Markets

Hello Fellas !

What’s the first thing that comes to your mind when you hear the word “luxury”?
Is it Louis Vuitton bags, Ferrari cars, Gucci belts, or Rolex watches? The concept of luxury is ambiguous. It is a relative feature of goods and services. Despite numerous studies by marketing scholars, there is no agreed standard definition of the term “luxury” which causes improper interpretations of the same. The relativity of the product’s luxury nature takes the form of regional, temporal, economic, cultural, situational, technological, and also due to the individual characteristics of the consumer.
Join Dr. Taylan Urkmez from SolBridge International School of Business – Woosong University for a discussion of the relativity of luxury and a look at the main luxury markets in the world and its situation post the COVID 19 pandemic.

Register link :
Mark your calendar: Friday, July 3, 2020, at 2:00 PM WIB

Please register now, first come first in.